Portfolio
Work, split by what it does.
Each area has its own page, so you can go straight to the kind of work you need.
Strategy, daily content and community
Social Media Management
Full ownership of Instagram and Facebook channels: editorial planning, daily publishing, community interaction, paid support and monthly reporting. Content is built around a clear brand voice and adapted for each platform format.
View Social Media Management →Action with creators and artists
Influencer Campaigns
Campaigns built with artists and creators — from selecting the right profiles and negotiating deliverables to briefing, art direction and measuring the outcome. Giveaways and collaborative launches used to grow reach and audience quality.
View Influencer Campaigns →Co-branded campaigns
Partner Campaigns
Co-branded campaigns with dealers, retailers and brand partners: shared visual systems, coordinated launch calendars and assets adapted for every partner channel, from social to email and in-store.
View Partner Campaigns →National cover campaign for Yamaha Canada
Whatchabop?
As the leader of the #WhatchaBop project at Yamaha Canada, I was responsible for the entire campaign ecosystem: creating the visual identity, landing page, social media artwork, promotional videos, and advertising management. The campaign engaged musicians from all over the country to record viral covers with a prize system that awarded the winners — smaller and beginner musicians and artists — with musical instruments.
View Whatchabop? →