National cover campaign for Yamaha Canada
Whatchabop?
As the leader of the #WhatchaBop project at Yamaha Canada, I was responsible for the entire campaign ecosystem: creating the visual identity, landing page, social media artwork, promotional videos, and advertising management. The campaign engaged musicians from all over the country to record viral covers with a prize system that awarded the winners — smaller and beginner musicians and artists — with musical instruments.
What it looks like
- Built the full campaign ecosystem end to end — from visual identity to advertising management.
- Designed the landing page, social media artwork and promotional videos.
- Engaged musicians across the country to record and share viral cover performances.
- Ran a prize system awarding emerging and beginner artists with musical instruments.
Deliverables
- Visual identity
- Landing page
- Social media artwork
- Promotional videos
- Advertising management
- Prize system