Jessica Baldi

Social Media · Web Design · Graphic Design

Turning ideas into visual solutions that brands remember.

I'm Jessica Baldi, a designer based in Toronto with over 10 years creating digital content, brand identities, storyboards and the full visual strategy a brand needs to stand out.

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Abstract purple and black geometric composition representing Jessica Baldi's design work

Work

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Strategy, daily content and community

Social Media Management

Full ownership of Instagram and Facebook channels: editorial planning, daily publishing, community interaction, paid support and monthly reporting. Content is built around a clear brand voice and adapted for each platform format.

Action with creators and artists

Influencer Campaigns

Campaigns built with artists and creators — from selecting the right profiles and negotiating deliverables to briefing, art direction and measuring the outcome. Giveaways and collaborative launches used to grow reach and audience quality.

Co-branded campaigns

Partner Campaigns

Co-branded campaigns with dealers, retailers and brand partners: shared visual systems, coordinated launch calendars and assets adapted for every partner channel, from social to email and in-store.

National cover campaign for Yamaha Canada

Whatchabop?

As the leader of the #WhatchaBop project at Yamaha Canada, I was responsible for the entire campaign ecosystem: creating the visual identity, landing page, social media artwork, promotional videos, and advertising management. The campaign engaged musicians from all over the country to record viral covers with a prize system that awarded the winners — smaller and beginner musicians and artists — with musical instruments.

Experience

Portfolio pieces available on request

2022 — 2026

Web Design & Communications Coordinator

Yamaha Music Canada Ltd. · Scarborough, ON

  • Managed Instagram and Facebook end to end: daily content, community interaction, advertising and collaborations.
  • Built influencer and artist campaigns, including giveaways, to grow reach and engagement.
  • Designed landing pages, email marketing and campaign artwork aligned with brand guidelines.
  • Maintained web and e-commerce content: product listings, promotions and institutional updates.
  • Tracked dashboards and engagement metrics to improve UX and content relevance.

2022

Graphic & Web Designer (Freelance)

Insception Biosciences Inc. · Mississauga, ON

  • Conversion-focused digital artwork for social media, newsletters and email campaigns.
  • Mockups and digital layouts aligned with brand identity.
  • Promotional and institutional materials: catalogues, packaging and banners.

2018 — 2022

Storyboard Artist & Graphic Designer

Pixit Comunicação e Tecnologia · São Paulo, Brazil

  • Storyboards for product launches, advertising campaigns and corporate e-learning.
  • Original characters and illustrations for animation, marketing materials and promo videos.
  • Dynamic infographics turning complex data into clear digital content.

2012 — 2018

Graphic & Web Designer

JB Design · Real Works · São Paulo, Brazil

  • End-to-end brand projects for small businesses: identity, logos and visual systems.
  • Digital communication planning, social media management and integrated ad pieces.
  • Layout and pre-press for three periodical magazines, catalogues, POS displays and banners.

About

Art and drawing were always my thing, and design became the career. Over ten years I built a path through branding, illustration, storyboarding and digital content — and in 2021 I moved to Canada, which widened my creative view and gave me the chance to work with global teams.

That background means I can run complex projects quickly without losing quality, even on tight deadlines. My focus is responsive, strategic design that translates a brand's essence, creates real connection and improves the user experience.

Social Media

Content strategy, daily publishing, community management, influencer collabs and engagement reporting.

Content Production

Campaign artwork, short-form video editing, illustration, storyboards and platform-ready adaptations.

Design & Web

Branding and visual identity, responsive landing pages, email marketing and e-commerce content.

Tools & skills

  • Adobe Illustrator
  • Photoshop
  • InDesign
  • Adobe XD
  • Figma
  • Premiere Pro
  • HTML
  • Branding
  • Responsive Design
  • UI/UX Fundamentals
  • Storyboarding
  • Illustration

BA in Graphic Design with emphasis in Visual Communication — Centro Universitário SENAC, São Paulo (2010–2014). English (fluent), Portuguese (native), Spanish (basic).

Let's build something worth following.

jessica_baldi@hotmail.com
LinkedIn+1 (647) 835-6649Toronto, ON — Canada